Product, Design & UX, Strategy, Innovation
Adam Radziszewski


Driven by a passion for transforming organizations into human-centered and design-driven powerhouses, I bring over 15 years of experience in product design, management, innovation, team coaching, and leadership. As an expert in UX research, product strategy, and emerging technologies, I deliver innovative solutions that drive exceptional user adoption and exceed market expectations.
STRATEGY
A good strategy serves as a bridge between our ambitions and actions. Drawing from Blue Ocean Strategy, 10 Types of Innovation, Lean Startup, and Value Proposition & Business Model Canvas methodologies, I craft clear product direction that drives results. Through focused executive workshops, I align teams around measurable objectives and create momentum for execution.
DESIGN THINKING & UX
While strategy is essential for setting the direction, design thinking is the engine that puts strategy into motion. Through this human-centered approach, I lead design teams to create impactful solutions. By blending UX/UI design with behavioral science and gamification, I help teams deliver experiences that drive engagement and results.
USER & MARKET RESEARCH
Identifying and understanding users' unmet and unknown needs is the foundation of amazing solutions. I uncover users' mental models, behaviors, barriers, and motivations through generative and evaluative research. I leverage behavioral economics, and modern tools, including AI, to optimize users' experiences.
INNOVATION
Innovation and day-to-day business can seem at odds, leading to a tricky balancing act. My proven approach accelerates innovation across all horizons—from solving known challenges to discovering breakthrough opportunities in unexplored territories. I establish innovation incubators and lead creativity workshops that spark experimentation, collaboration, and lasting transformation.
Glimpse at the my Strategy program
Product Framework I created and implemented at Inovalon
Persona Definition Compilation
FACILITATION & TRAINING
Over 15 years and 75+ workshops, I've practiced the art of creating dynamic spaces where innovation flourishes. When I don't apply myself to strategic projects, I deliver my Strategy-Innovation-Design training. My expertise in facilitating strategy, design thinking, and innovation workshops now enriches students at the University of Delaware, where I teach Design Thinking and guide teams toward breakthrough solutions.
LEADERSHIP
Leadership thrives on genuine human connections and shared goals. Drawing on five core principles, I cultivate high-performing teams where trust and collaboration transform routine work into energizing achievements. By combining Dan Pink's motivation drivers with Fogg's behavior model, I help team members unlock their full potential. Through Amazon's Working Backwards methodology, we ensure our solutions directly address customer needs, creating a meaningful impact that matters.
"Having worked with Adam for over two years at Inovalon and SameSky Health, I know he is an outstanding Strategic Executive. He has helped our companies create impactful innovation plans that worked for large public companies and startups. His approach to organizing teams around a data-driven design methodology always puts the customer/member/patient at the center. He has adapted this approach across many domains and disciplines to deliver real results. Adam is a positive influence and a driver of change who brings lasting improvement to an organization. I highly recommend him to anyone looking for meaningful Design and Strategy leadership."
Josh Siegel, CTO @ SameSky Health
"I had the pleasure of not only working with Adam but recruiting him to bring the concept of Design Strategy to Inovalon. His innovative mind, willingness to push the status quo, and excellent eye for detail helped advance our products across the board. I would highly recommend Adam as an amazing asset to any company."
Kristopher Volrath, SVP Product @ Inovalon
"I had the great pleasure to work alongside Adam for the last 2 years at Inovalon. Adam brought an innovative, design-driven, and customer-centric approach to our product team that helped shape the way we brought new products to the market. It is a testament to his personality and professionalism that he was able to shift the product team's culture so quickly and his impact continues to resonate throughout the organization. He is incredibly collaborative and the ultimate team-member who puts team goals ahead of his own. I hope to work with and learn from him again in the future."
Stephan Callus, VP Go-To-Market Strategy @ Get Well
"I had the privilege of working with Adam at Oracle to build a Design Thinking program within the North American sales organization. Adam is passionate, knowledgeable, collaborative, and committed to creating value for customers. As peers, we pushed each other to go beyond traditional Design Thinking to create a powerful co-innovation offering for Oracle clients. Adam is an asset to any group looking to push beyond the status quo."
Braden Kelley, Keynote Speaker, Best-Selling Author and LinkedIn Top Voice
"I had the pleasure of reporting to Adam, while he was at GS1. Under Adam’s leadership, the company developed and launched a world-class global Innovation program, including the development of a collaborative idea engine, innovation process, and a community network of industry experts, technologists, researchers, and advisors from around the globe. Leveraging the innovation board that he managed, and crowdsourcing of ideas from the community, he helped incubate innovative concepts and emerging technologies such as VR and IoT. He established the Design Thinking practice for the entire global organization, instilling new critical thinking and creative processes to solve complex industry problems. He evangelized and structured the strategic investments in innovations that helped shape the foundational innovation strategy and roadmap for the business.
He is a natural leader, effective yet compassionate in his approach. With his cool attitude, calm demeanor, and high energy, he is the eternal pragmatist who can distill simplicity in the face of adversity. He is among the best managers and smartest professionals I have ever worked for. I highly recommend him and would be honored to work for him again."
Dipan Anarkat, Principal Architect @ Unqork
"Adam has had a profound impact on Rightway and his team. When I brought Adam on to lead our UX team at Rightway, he made an immediate and lasting impact—not just on the designers, but on the entire product organization. The team quickly transformed from a reactive, task-driven group into a proactive force in product discovery and user research. In just a few weeks, Adam introduced lightweight, effective processes to gather user feedback, taking us from 0 to 1 almost overnight. Under his leadership, the team significantly improved both the quality and volume of their work.
Adam is the kind of leader who both challenges and supports his team, inspiring them to do their best work. He’s a strong advocate for design’s critical role in product development and strategy. His ability to build trust and foster collaboration across product and engineering made a huge difference in how seamlessly our teams worked together."
Audrey Warren, CPO @ Rightway Healthcare