← Selected Work
Selected Artifacts
User Research, Design Thinking, UX
Blending UX research with behavioral economics to deliver experiences that actually engage.

Overview
By blending UX research & design with behavioral economics, I help teams deliver impactful experiences that drive engagement. Through Amazon's 'Working Backwards' methodology, I ensure solutions address users' unmet & unknown needs.
SELECTED WORK
- UX Research - Design Iterations↗
- From Customer Research to Storyboarding↗
- From User Pains to Product Requirements↗
- Executive Prototype Brief↗
- Executive Research Brief↗
- Women's Health Research Summary↗
- AI-based Member Interaction Quality↗
- Medication Drug Search - Design Thinking↗
- Medication Prior Authorization AI Solution Design↗
- Design Thinking Process in Action↗