User Research, Design Thinking, UX

By blending UX research & design with behavioral economics, I help teams deliver impactful experiences that drive engagement. Through Amazon's 'Working Backwards' methodology, I ensure solutions address users' unmet & unknown needs.

UX Research - Design Iterations

From Customer Research to Storyboarding

From User Pains to Product Requirements

Executive Prototype Brief

Women's Health Research Summary

AI-based Member Interaction Quality Improvement

Design Thinking Process in Action

Medication Prior Authorization AI Solution Design

Executive Research Brief