Transformation

Problems

Rightway's B2B2C product roadmap was driven by hunches and B2B clients, with minimal user (member) research, no real product strategy (opportunistic approach), and the role of design reduced to pixels.
I was hired by the CPO to transform Rightway into become product-driven and human-centered company.

  • Insufficient Understanding of Members' Jobs To Be Done

  • No Real Product Strategy - Opportunistic Approach

  • Mobile and Browser Apps Not Updated in 4 Years

  • NPS Declining

  • Low Member Activation and Engagement

Transformation Journey

I established a formal product triad model (Product, Design, Engineering) and embedded user and market research into evidence-driven roadmaps. I aligned teams around a consistent product development process, introduced Mixpanel to measure real-time member journeys, and elevated Design as a driver of innovation.

I played a key role in shaping product strategy and formalizing roadmap practices using Jira Product Discovery, while launching a continuous ideation platform to expand focus into Horizon 2 and 3 opportunities.

Finally, I pioneered early solution prototyping using AI no-code tools like Lovable and Figma Make, enabling faster user and stakeholder feedback and higher-quality PRDs.

Results

A robust, design-informed product organization with a culture of member research and continuous collaboration of the product triads across the entire product development. Focusing not just on timelines but on solving real member problems.

adamrnj@gmail.com